P-ISSN 0002-4678
E-ISSN 2162-4151
Vol. 76, Issue 1, 2013January 01, 2013 EDT
AN INSIDER‘S PERSPECTIVE: DEFENSE OF THE PHARMACEUTICAL INDUSTRY‘S MARKETING PRACTICES
AN INSIDER‘S PERSPECTIVE: DEFENSE OF THE PHARMACEUTICAL INDUSTRY‘S MARKETING PRACTICES
Kanika Johar,
pharmaceutical industryhealthcare industryaffordable healthcaredirect-to-consumer marketingphysician-directed marketingresearch and developmentFood and Drug Administration
Kanika Johar, AN INSIDER‘S PERSPECTIVE: DEFENSE OF THE PHARMACEUTICAL INDUSTRY‘S MARKETING PRACTICES, 76 Albany Law Review (2013).