Vol. 73, Issue 1, 2010January 01, 2010 EDT
BIG BAD PHARMA: AN ETHICAL ANALYSIS OF PHYSICIAN-DIRECTED AND CONSUMER-DIRECTED MARKETING TACTICS
BIG BAD PHARMA: AN ETHICAL ANALYSIS OF PHYSICIAN-DIRECTED AND CONSUMER-DIRECTED MARKETING TACTICS
Amanda L. Connors,
pharmaceutical manufacturers fiduciary duty direct-to-consumer advertisements medical advertising big pharma me-too drugs
Amanda L. Connors, BIG BAD PHARMA: AN ETHICAL ANALYSIS OF PHYSICIAN-DIRECTED AND CONSUMER-DIRECTED MARKETING TACTICS, 73 Albany Law Review (2010).